The 7
differentiation
patterns.

Most of 228 coaches we audited cluster into one of seven patterns. The pattern is what makes them not-interchangeable.

What each looks like, what to steal, the exemplar offer.

Pastes into Google Docs, Notion, or anywhere.

We audited 228 coaches on Stan. Most cluster into one of seven differentiation patterns.

The pattern is the thing that makes them not-interchangeable. Without one, you're a generic "coach."

This guide walks through each pattern: what it looks like on their store, what to steal, the exemplar offer.

— Nudge

The two patterns that lean on owned IP: a method you named, or a credential you earned.

Two patterns at opposite ends of the volume axis. One scales by being everywhere. One scales by being scarce.

Two patterns that defend a position. One picks one tiny door. One opens many doors to the same room.

Free PDF → low-ticket → mid-tier → high-ticket. All four tiers visible.

Of 228 coaches we audited, only 1 had this.

Most coaches have two or three of the tiers. The mid-tier ($25–$200) is the one that gets skipped most.

Most coaches recognize themselves in 1–2 patterns.

The signal is which one you'd be embarrassed if a peer mistook you for someone else.

Whatever pattern you pick, the missing rung is usually the same one: the $25–$200 step.

Async paid Q&A is the rung that fits every pattern because it doesn't compete — it warms.

You don't change your pattern. You add one paid async link.

Nudge gives you one URL that does all four formats: text answers / voice notes / video answers / live calls.

The pattern is your moat. The rung is your step.

— Nudge