The Coaching
Economy 2026

A 9-page summary of what 228 relationship coaches are actually doing.

Pricing. Tier ladders. Archetypes. The missing rung. The 5-minute version of the full report.

Pastes formatted into Google Docs, Notion, or anywhere.

Hello.

We scraped 623 Stan stores. 228 of them fit the relationship-coach ICP — divorce, dating, attachment, therapy, trauma recovery, self-worth, anxiety, faith-based work.

Then we read every offer page, counted the tiers, mapped the funnels.

This guide is the 5-minute read of what we found. The full report has the charts, the niche cuts, the exemplars.

— Nudge

Most coaches think the bottleneck is content.

Or niche. Or branding.

It usually isn't.

The bottleneck is structural — the price ladder is missing a rung.

The funnel goes from a free PDF straight to a $1,000 program. There's nothing in between.

When the only paid step is $1,000+, every reader who liked your free guide but isn't ready for a 12-week commitment churns out.

228 relationship coaches across 8 niches:

Most are solo. Most run a side or scaling business — not a 7-figure empire. The patterns repeat across niche.

Most coaches stack 1–3 paid tiers. The gap that shows up in the data:

Below $25, you're competing with $9 ebooks. Above $75, you're a $200 program. The slot in between is the async slot — one paid question, one paid voice note, one paid 15-minute call.

That slot is where most readers want to spend money. It's also empty in almost every store we audited.

A complete funnel has all four levels:

Most relationship coaches cluster into one of three patterns:

The archetype tells you where you are. The gap tells you what to add next.

You don't need a new product to fix the missing rung. You need one paid async link.

Nudge gives you one URL that does all four formats: text answers / voice notes / video answers / live calls.

The middle of your funnel doesn't have to stay empty.

— Nudge