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    How much is your missing rung costing you?

    Most coaches go from a free PDF straight to a $1,000 program. The rung in between — one paid voice answer at $25–$200 — is empty in 38% of stores. Type in your numbers. See what's on the table.

    Your numbers
    people
    %
    $
    %
    $
    %
    Today$6.2k/yr from this audience
    With Nudge plugged in$16.2k/yr from same audience
    Money on the table from your missing rung
    +$10k
    per year — same audience, same free guide
    How we got there
    50,000 people in your audience
    → 2,500 download your free guide (5%)
    → 13 buy your $497 flagship today (0.5%) = $6.2k/yr
    → 200 would pay $50 for one voice answer (8%) = +$10k/yr

    Assumptions: 1-year time horizon. Default rates from State of Coaching 2026 (228 relationship coaches audited). Async-purchase rate (8%) anchored on the 30% Nudge ask-page conversion baseline, discounted to reflect the proportion of guide readers who'd convert to a $50 voice answer rather than a free download. Adjust to your business — the math updates live. Read the full report →

    Plug it in

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    The 2026 Coaching Map →The Async Layer guide →