Nudge / A niche playbook

    The relationship
    coach playbook.

    A 9-page guide tailored to relationship coaches. Pricing band, archetypes, tier ladder, words that convert.

    Built on data from 30 relationship coaches in State of Coaching 2026.

    Pastes into Google Docs, Notion, or anywhere.

    Pages9
    NicheRelationship · n=30
    SourceState of Coaching →
    Page 02

    Why niche-specific

    Generic coaching playbooks give you a generic funnel.

    We audited 30 relationship coaches in the report. The patterns are specific: who buys, what they ask, where the leak is.

    This guide is the relationship-coach-specific version.

    — Nudge

    Page 03

    Who buys from you

    Your askers are usually:

    ·25–45, mostly women, mid-relationship distress

    ·Already in therapy or recently out

    ·Followed you for 3+ months before paying

    ·Asking about: post-breakup loops, anxious attachment, communication scripts

    The most-paid question shape: "I keep replaying his last text."

    Page 04

    What you can charge

    Pricing band for relationship coaches (median + interquartile range, n=30):

    Top offer median$497
    Top offer Q1 → Q3$200 → $1,200
    Most common low tier$19–$30 ebooks
    The gap$25–$200 (empty in 38%)

    The gap is your async slot. $50 voice, $100 video, $200 live.

    Page 05

    Your archetype options

    Most relationship coaches fit one of three:

    01The Named-Method Coach
    Productized framework, often trauma-informed.
    e.g. "The Reset Method™" or "The Calm Reactivity Process"
    $497–$2,500
    02The Licensed Therapist
    LCSW or LMFT bringing therapy training into coaching.
    e.g. "1:1 Trauma-Informed 6-Week" with weekly sessions
    $1,500–$4,000
    03The Content-Led Personality
    Heavy social presence, podcast, signature take.
    e.g. "Aligned Relationships Course"
    $97–$597

    The Nudge slot fits all three because it doesn't compete — it warms the next tier up.

    Page 06

    Your tier ladder

    Build this:

    01
    Free PDF guide
    Your existing lead magnet
    $0
    02
    $50 voice answermissing rung
    Async, 24h delivery, paid
    $50
    03
    Group program OR 1:1
    Your existing flagship
    $497–$1,500
    04
    Retreat / cohort (optional)
    Premium upsell
    $5,000+

    Most coaches have 1 + 3. Adding 02 fills the gap. 04 is bonus.

    Page 07

    Words that convert for your niche

    Titles that out-convert in the relationship niche:

    LoopResetTriggeredAvoidantAnxious3 sentences7 daysReactivityNervous systemReplay
    Hot (above): the words your audience already says out loud.
    Avoid: "healing your inner child" (too generic), "love yourself" (banned by oversaturation), "transformation" (overused).
    Page 08

    Your Nudge slot

    The voice answer for relationship coaches works at $50–$75.

    Most-paid prompts:

    ·"I keep replaying his last text"

    ·"Should I unblock my ex?"

    ·"Anxious attachment with new partner"

    ·"Avoidant partner — should I leave?"

    ★ Add to page 8 of your free guide

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    Page 09

    Build yours

    The relationship niche has more $50 voice answers per audience-member than any other niche we audited.

    Sign upask.meanything.co/signup/creator

    Your linkask.meanything.co/yourhandle

    Companion guidesThe 2026 map →7 patterns →

    — Nudge

    Plug in

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