Nudge vs Cameo
On Nudge a coach keeps 90% of the price they set and has 7 days to reply, after which the asker is not charged. On Cameo, talent keep 75%, and apple takes 30% first on bookings made in the ios app.
Cameo figures from Nudge's competitor research, 2026-10-16. Their site is here. Check it before relying on a number here.
What Cameo is
The personalised shoutout marketplace: fans pay talent to record a short video, usually as a gift.
Side by side
| Nudge | Cameo | |
|---|---|---|
| Coach's share | Coach keeps 90%, Nudge keeps 10% | Talent keep 75%, and Apple takes 30% first on bookings made in the iOS app |
| Reply window | 7 days, then the asker is not charged | Set per talent, typically a few days |
| How the money reaches you | Straight to the coach's own Stripe account, on Stripe's payout schedule | Not stated publicly |
| Monthly fee | None, and no setup fee | None |
| Formats | Written reply, voice note, video reply, optional live call tier | See Cameo's own page |
The real difference
Cameo sells a one-way video made to be shared, usually as a gift. Nudge sells a private answer to the asker's own question. The structural difference is repetition: a birthday shoutout happens once, and a person working through a relationship or a custody case comes back. That is also why Cameo is the name every comparison page in this category is built around.
Pick Cameo instead if
- You are selling celebrity shoutouts rather than advice
- Your buyers want something public to share
- You are comfortable with a 25% cut, or 25% after Apple on iOS
Pick Nudge if
- What you sell is judgement on someone's situation, not a greeting
- You want the same person to come back with the next question
- You would rather keep 90%