Nudge vs EveryExpert
On Nudge a coach keeps 90% of the price they set and has 7 days to reply, after which the asker is not charged. On EveryExpert, the fee is 9% per transaction plus stripe processing.
EveryExpert figures read from their own page on 2026-10-18. Check it before relying on a number here.
What EveryExpert is
Kajabi's pay-per-access product: live sessions or async questions on one profile, with SEO-indexed profiles as an explicit feature.
Side by side
| Nudge | EveryExpert | |
|---|---|---|
| Coach's share | Coach keeps 90%, Nudge keeps 10% | The fee is 9% per transaction plus Stripe processing |
| Reply window | 7 days, then the asker is not charged | Not stated publicly |
| How the money reaches you | Straight to the coach's own Stripe account, on Stripe's payout schedule | Stripe |
| Monthly fee | None, and no setup fee | None; free to join |
| Formats | Written reply, voice note, video reply, optional live call tier | See EveryExpert's own page |
The real difference
The closest product to Nudge built by the incumbent, and the lowest western take rate in the category at 9%. The catch is traction: a full crawl of its 2,242 profiles found roughly 97% with no reviews at all, which is what a marketplace looks like before anyone has transacted. It is also the only competitor serving a machine-readable twin per profile, which Nudge now does too.
Pick EveryExpert instead if
- You are already a Kajabi customer and want it in the same account
- The 9% fee matters more than anything else here
- You mainly want to sell scheduled sessions
Pick Nudge if
- You want a platform where coaches are actually being paid, published in full
- You want tiers by format, from a written reply to a live call
- You are not in the Kajabi ecosystem